Have you ever used a Squeeze Page to promote your business?
Never heard of Squeeze Pages, well I am going to present you with my ideas and experience of developing a page which I have spent the last few days creating.
A Squeeze Page is a web-page at the most basic level comprising diverse elements, text, graphics (still and video), sound (music or speech content) that act as your doorway to the business being promoted. The final result is simply a collection device for leads to be contacted by you or linked to your autoresponder, the preferred option depending on how much exposure your Squeeze page has.
Developing your Squeeze Page is a craft and when created with the subtlety that you wish to convey to the intended target audience is a tool that has immense power. As a designer it's my responsibility to ensure I make the best use of colour, text, graphics and any other media I have access to such as audio or video with the intention of creating an extremely powerful statement when presented to the viewer. The page then needs to say enough to encourage an enquiry, but not so much as to make a final decision, while the follow-up process utilising an autoresponder will complete that part of the information gathering required to do so.
The components of the Squeeze Page as defined fall into the following component areas:-
Headline
Media Element
Feature
Caption
Offer
Policy/TOS
Storage
Your Headline should be attention grabbing and have general interest to a broad spectrum of the intended viewer ship.
The Media Element can be a photograph from your HD e.g. .jpg, an audio .mp3 file, a video .wav and the use of the last two are particularly useful should you have access to suitable material.
The Feature is the main focus after the Headline to entice the reader to want to find out more about what you have to offer. I recommend economy and the use of bullet points to summarise your main arguments.
Your Captions form the text below your Media area so again I primarily use short bulleted statements to sharpen the focus of the information given.
Your Offer is a succinct piece to convey your integrity and wish to assist your prospect with their involvement with the business and then you finally add the Policy that covers the use of the information provided by the prospect.
It should also be remembered that a Squeeze Page without any kind of embedded context driven information is something of a needle in a haystack and therein lies it's problem which is overcome in the system created by Matthew Glanfield of providing an area to add articles and editorial material so that search engines have a means to flag the content of your page. He describes this as making the page Google friendly.
You have the option with the Matthew Glanfield system to use the sites own Storage facility that will retain the names and e-mail address submitted. But ideally you would want to link the input to your Autoresponder and this can be one you already have in your marketing armoury or I can recommend one that is very cost effective.
Matthew has established an awesome business over the last few years which have established SqueezePage 2.0 as a primary tool in the field of online marketing and combined with the other essentials should be regarded as a must have in your quest to build your list that lies at the core of your business.
Success Is Yours For The Taking!
Kenneth McPherson
Think Positively
