Developing an Online Strategy

The Internet is perhaps the most phenomenal invention of the 20th Century as it thrusts its content and dynamic media into the myriad websites with the skills of the many thousands of online artists, writers and generally creative people who inhabit its "space". I for one couldn't live without it's vibrant daily message springing forth via the Instant Messengers; Yahoo, MSN, ICQ and Skype to name a few of the one's I currently use for the purpose of communication, sharing my ideas and thoughts across the globe.

I discovered online "comms" back around 1987 when it was very non-graphical by comparison with today's visually rich experience and I very much appreciate the advances that have occurred in those intervening years. To make the whole environment one that really explodes into your face through the now required Flat Screen Monitor which sits before me. In the dark days of the humble 1200/75 baud modem plodding through it's ASCII coded messages that bounded character by character in what seemed a then blistering speed onto the 80 Column Monochrome Monitor. That is the perspective many of us in the "silver surf" brigade have behind us and can only now marvel at the range of media now at our disposal, Flash Video, Digital Sound via mp3 players, Our complete record collection accessible at the press of a few keys and a Text Library how many million times the size of the Victoria and Albert Museum in London.

Scale and simplicity remain the most basic requirement of the online marketer, by which I mean access to millions of things but the ability to channel the information in bite-size chunks to our Hard Drive where we can digest and make use of the content as and when required. I was given the recent document "The Manifesto" and the Audio by Rich Shefren and Jay Abraham "The Attention Age" and this is very much the modus operandi of the online marketer as they try and cut through the massive clutter that prevails in the online world.