Approaches to Marketing

The underlying principle in marketing your business effectively is to primarily “monetize” for maximum return in Internet parlance. The variety of methods open to you is at first bewildering with a host of techniques and sites all vying to get your business.

The fundamentals of successful Marketing are based on the following characteristics:-

· Design
· Content
· Consistency
· Honesty/Integrity
· Branding
· Niche

Design provides a context for the successful fusion of elements brought to the business table. Without clear design led solutions marketing for me falls short of a successful exercise and one destined to fail in my eyes.

It is the basis for your Content and one cannot be seen without the other as it is the central hub of putting the whole show on the road. Having a solid foundation for your marketing is the rock on which it all hinges.

You must have Consistency or else again you’re likely to fail at some point in the formation of your marketing plan and is the overwhelming requirement across all aspects of the campaign. You don’t plan to fail – do you?

Honesty and Integrity should shine through your Marketing Plan if your prospect is to feel comfortable with what you have to offer. It cannot shed a ray of doubt on your ability to come up smelling of roses.

Branding is a re-enforcing of the whole and a means to producing an overall familiarity for the user to identify with and through the product, or use of the service.

The ability to create a Niche allows you to dominate in an area where a competitor can match at best but never overtake as you are looking to maintain your share of that market segment.